Red rugs add character and vibrancy to a room, particularly in modern decorating schemes. Red is the color associated with power, passion, and vitality, and energy. It works best in rooms that see a lot of traffic and movement, like living rooms and kitchens. Scandinavian decor is famous for tiny pops of this color in pillows or small rugs.
Darker shades of red also represent elegance. Red is common in traditional rugs and designs. Opulent Persians and Orientals will most likely have a red variation. Deep shades can also be found in rustic and country decor, where they add a little color to traditional brown and tan neutrals.