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Shaw - New West - Helix (Light Green)

Inspiration for the Shaw New West collection:

New West from Shaw Living, a 28-piece collection spanning the iconography of Native peoples throughout the Americas, is a modern rendering of the designs that have become associated with the West. Taking inspiration from Northwest coast Indian baskets, Navajo textiles, Mexican serapes and Peruvian weavings from the collections of the Museum of New Mexico, Shaw has reinterpreted ancient design motifs to create a collection as dynamic and diverse as the region. Rugs in the New West series are made of lustrous olefin yarn which enhances the dimensional qualities of the designs. The buttery-soft feel and dense construction features a sculpted appearance that is both visually and tactilely appealing. © 2004 Museum of New Mexico

Shaw New West Helix Light Green Description:

Shaw Rugs consist of a wide range of fashion-forward machine made area rugs. Recently renamed Shaw Living, the company began producing area rugs in the 1990s and has quickly become a top brand in the area rug industry. Much of Shaw Rugs' success is attributed to partnerships with Kathy Ireland, Tommy Bahama, and Mary-Kate & Ashley. Through these partnerships, Shaw has created area rugs that appeal to the vast majority of the marketplace. Shaw began it's operations in the wall-to-wall carpeting industry and its still a household name in that field. Shaw eventually diversified itself into the area rug industry by launching the Shaw Rugs division which has become a huge success for the company. Shaw also specializes in custom length stair and hallway runners that are sold by the foot. All of these runners are available in standard rug sizes to coordinate.

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