Shaw Rugs consist of a wide range of fashion-forward machine made area rugs. Recently renamed Shaw Living, the company began producing area rugs in the 1990s and has quickly become a top brand in the area rug industry. Much of Shaw Rugs' success is attributed to partnerships with Kathy Ireland, Tommy Bahama, and Mary-Kate & Ashley. Through these partnerships, Shaw has created area rugs that appeal to the vast majority of the marketplace. Shaw began their operations in the wall-to-wall carpeting industry and it’s still a household name in that field. Shaw eventually diversified itself into the area rug industry by launching the Shaw Rugs division which has become a huge success for the company. Shaw also specializes in custom length stair and hallway runners that are sold by the foot. All of these runners are available in standard rug sizes to coordinate.